The Secret Behind My 2.7 Million Views on TikTok.

Photo by Karsten Winegeart on Unsplash

It took a few seconds, one take, and click post. That’s it, I thought. Then, my phone went wild.

I’ve always been more of an introvert; however, every time I’ve achieved something important, it’s involved being an extrovert.

Since March 2020, everybody has been in the same place, online. That’s when I realised that I needed to learn to drive on social media.

Having a fear of being in front of the camera, this involved getting well out of my comfort zone and into the panic zone.

A hypnotherapy session with a fantastic therapist worked like magic, and within four weeks my childhood fear of the camera declined.

I began playing with Facebook, Instagram and even did 7 posts on TikTok, including a video of my sister and I dancing in a pool that got a grand total of… wait for it, zero views.

It was time to rethink everything. Where was my ideal client?

At that time, Facebook was said to be where you’d find most of the 40–90-year-olds. Instagram 25–45, and organic growth on both platforms was dead.

TikTok and LinkedIn were the only two platforms where organic growth was still possible, according to Gary Vee.

LinkedIn users had the highest average income too with almost half earning over $75,000 annually. Also, you could actually see your rating, so you knew what the platform thought of you.

The decision was as clear as a hot air balloon in a clear sky.

For the next 3 months, I went all-in on LinkedIn, one hour per day and invested $8500 on a coach who was an ex-LinkedIn’er because I wanted to understand everything about it and who better?

Those 3 months were phenomenal. I went from average to Thought Leader on the platform, and this wasn’t just a gold badge.

Invitations to podcasts worldwide, collaboration opportunities, people who wanted to hire me as a Mentor without knowing my prices. But most importantly, I had a Personal Brand.

With my newfound confidence, I started talking everywhere, especially about my social media journey and how it was surprisingly similar to real life.

I said

“Think about when you stop to watch a street performer. If they are doing something not seen before, difficult to imitate and you don’t want to walk to the next street performer, the bigger the crowd they will draw.”

Posting is precisely the same.

As expected, it wasn’t long before my theory was called out.

“Yeah, right, Mr LinkedIn, What do you know about TikTok?”

They were right; at this point, the results I had was only on LinkedIn.

So I returned to TikTok ready to give it a go and needed an idea.

It didn’t take long. A career coach I was on a zoom with liked my fake book wallpaper and told me:

“A recent report mentioned that books in your background increase your chances in an interview by over 60%.”

My mentor Tai Lopez formulated my street performer theory quite well. Here it is:

I rated my idea out of ten in each of the following steps;

  1. How valued is the content?
    (I gave it 8/10 as everyone wants to know hacks to ace an interview)
  2. How often does it appear
    (I gave it 5/10 because there are lots of tips out there)
  3. How easy is it to copy my content?
    (I gave it 7/10. You need my fake book wallpaper to make the punchline)
  4. Can it be substituted for other equivalent content?
    (I would say 3/10 as you could present the messsage in a number of ways)

Take all the scores and divide by four. I got a 5.75 out of 10.

It was a go.

I grabbed my phone and made a 10-second clip. One take. I couldn’t find the statistic on google, so I dropped the 60% and changed the tagline to “Books in your background increases your chances in an interview”. Added the first background song I found, clicked post and began my zoom call.

At 10:30am I picked up my phone was lit up with messages.

My video had been seen over 10,000 times. Three days later, it reached 32,000 views and kept going.

You can see below how many followers I had.

How to create a TikTok viral post, by Faisal Shah

I like haters, they mean you’re getting out of obscurity, so I was delighted to hear someone say:

“That’s just a fluke; I bet you can’t do it again.”

And so I did.

This time I needed a better idea and got it on Saturday night at 8pm while using my gorgeous new kitchen tap that replaced my kettle.

My estimated score for this one was 8.25/10, above the magic 7/10 benchmark.

I immediately grabbed my phone and filmed my kitchen tap. One take, 15 seconds and clicked post. The entire process was under a minute.

1000 views.

Step 5. Do what humans do. Say thank you. When someone says something, reply.

5000 views.

10000 views.

100,000 views.

Now come the haters. Smile, like their comments, reply.

1.3 million views.

The views tail off; however, I continue engaging, liking and replying with almost every person who took the time to leave a comment. A month later, it was still being viewed.

2.7 million views.

Right now, it’s been 3 months, the engagements are still coming in daily.

While I may have been able to get attention, there is a more significant lesson to learn.

I had the attention of all those people, and I showed them my kitchen tap.

What a waste.

While running an experiment, I broke one of my own cardinal rules.

Before you go out and get attention, decide what’s your intention?

If you have an idea that’s a 10/10 and you post it with intention, you can become very wealthy.

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